Who is HS&R?


HS&R Sales and Marketing is a proactive, solution-based selling organization focused on delivering sales growth through superior execution, relationships, and experience. Our purpose, our why is applying our experience, skills, and deep industry relationships in order to successfully achieve each client initiative!


Why HS&R?

A seasoned blend of experience, passion, execution and ongoing optimization keeps HS&R on the cutting-edge of the industry. Couple that with deep roots and relationships all over the West and you have a team that can take your brand to the next level.

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The Process

HS&R approaches each client and product with extreme attention to detail, and focuses on the goals at hand. No two brands are alike and HS&R knows how to cater the sales and marketing process so that you come out on top.

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Pacific Northwest

Jeff Capeloto, VP

40+ Years Experience

Southern California, Arizona & Colorado

Tyler Griffiths, SVP

34+ Years Experience


Northern California

Chris DeBoer - President/Business Development

20+ Years Safeway/CPG experience