Analytics & Insights

The work doesn't stop after you've executed your initial plan. Using analytics to find new opportunities and insights is a key part of continual and incremental growth.

Opportunity Drivers

  • Opportunity Gap Analysis – Capturing Fair Share (Category, Brand, Sku)
  • Spend Optimization Analysis
  • ACV Distribution, Tracking & Trend Analysis
  • Complete & Thorough Category Review Templates

Scorecards

  • Category, Segment, Brand & SKU Level
  • Retailer Specific – 100+
  • CRMA, MULO, ROM, Regional and Market Data
  • Performance Variance Snapshot

Space Optimization

  • Share of Shelf/Space to Sales Insights (Plan – O-Rama)
  • POG Reco’s: Days of Supply/Movement/In-Stock
  • POG Design

Syndicated Data

  • Access, IDs, and Expertise with all versions of Nielsen (Answers On Demand) and IRI (Unify)
  • 350+ CPG Categories, Updated Monthly
  • Internal Customer POS Data

Assortment Optimization

  • Productivity Analysis
  • Sku Rationalization Analysis (Benchmark vs. Comp Market)
  • Item Delist Protection

Shopper Insights

  • Consumer Behavior Insights
  • Loyalty Card Data Insights
  • Consumer-Household Panel

Planning Tools

  • Weekly Data Pulls & Analysis
  • Bump Charts
  • 104’s “weeks of data” grid
  • ROI Analysis
  • Promotional Analysis
  • Slotting Tool, ROI
  • Joint Business Planning

Trackers

  • New Item Launch
  • ACV, by SKU, by Week
  • Pricing – including competitive vendors
  • Display % Merch Tracking
  • Promo (TPR) Compliance
  • Ad Tracking – ECRM