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title: Analytics & Insights
description: The work doesn't stop after you've executed your initial plan. Using analytics to find new opportunities and insights is a key part of continual and incremental growth.
---

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# Analytics & Insights

The work doesn't stop after you've executed your initial plan. Using analytics to find new opportunities and insights is a key part of continual and incremental growth.

### Opportunity Drivers

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- Opportunity Gap Analysis – Capturing Fair Share (Category, Brand, Sku)
- Spend Optimization Analysis
- ACV Distribution, Tracking & Trend Analysis
- Complete & Thorough Category Review Templates

### Scorecards

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- Category, Segment, Brand & SKU Level
- Retailer Specific – 100+
- CRMA, MULO, ROM, Regional and Market Data
- Performance Variance Snapshot

### Space Optimization

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- Share of Shelf/Space to Sales Insights (Plan – O-Rama)
- POG Reco’s: Days of Supply/Movement/In-Stock
- POG Design

### Syndicated Data

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- Access, IDs, and Expertise with all versions of Nielsen (Answers On Demand) and IRI (Unify)
- 350+ CPG Categories, Updated Monthly
- Internal Customer POS Data

### Assortment Optimization

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- Productivity Analysis
- Sku Rationalization Analysis (Benchmark vs. Comp Market)
- Item Delist Protection

### Shopper Insights

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- Consumer Behavior Insights
- Loyalty Card Data Insights
- Consumer-Household Panel

### Planning Tools

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- Weekly Data Pulls & Analysis
- Bump Charts
- 104’s “weeks of data” grid
- ROI Analysis
- Promotional Analysis
- Slotting Tool, ROI
- Joint Business Planning

### Trackers

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- New Item Launch
- ACV, by SKU, by Week
- Pricing – including competitive vendors
- Display % Merch Tracking
- Promo (TPR) Compliance
- Ad Tracking – ECRM