Next level
produce brand representation.

Growing brands through incremental growth and vetted strategies.

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The need to connect with retailers and brands at the right time can be a complex problem, but the solution doesn't have to be.

HS&R's fresh product and produce division has the experience and knowledge necessary to promote and market fresh product in the right place, at the right time.

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Utilizing the connections and relationships HS&R has forged over the past several decades, the HS&R Fresh team is the right fit to bridge the gap between your product and the retailers in your market.

The fresh marketplace is always changing and is as hands-on as ever. Every retailer and brand has unique qualities and personalities that need to be both accounted for and represented as they are presented to consumers.

Through proven tactics and state-of-the-art analysis, HS&R Fresh can offer both accountability and actual execution for your merchandising plans.

Leadership

Shawn Dagen

VP - General Manager
30 Years Industry Experience

Glenn Backenstoe

Seattle/WA Area Produce
46 Years Industry Experience

Tom Mirabella

Portland/OR Area Produce
34 Years Industry Experience

Nannette Andersen

Nor Cal Director of Business Development
17 Years Industry Experience

Produce Category Experience

family

Why HS&R Fresh?

Entreprenerial

"Best in Class" team with a proven track record

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Access For Success

Key customer penetration at all levels

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Headquarters & Retail

A proactive, focused, solution based selling organization

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Think Smarter

Focused on the Future (Technology and Succession)

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Our Partners

HS&R is committed to driving sales growth in the western US and the rest of the United States through our marketing partners. the specialists at HS&R are Western US specialists with deep rooted relationships and experience driving sales with our Retailer Partners.

 

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Retail Partners

kehe
worldmarket
raley
C&s wholesale
superstore
tonys
unfi
lucky
foodmart
grocery-outlet-bargain-market
savemart
safeway
albertsons
dpi specialty foods
vons
food4less
kehe
starterbros
pavilions
unfi
ralphs
northgate market
superior-grocers
smartfinal
wincon
albersons-companies
unfi
c&s wholesales
nwg
tonys
safeway
haggen
albertsons
kehe
qfc
urm
new-seasons
wbx
fredmeyer
albertsons
dpi specialty foods
frys
food city
sprouts
kehe
unfi
bashas
safeway
king-soopers
albertsons

Why HS&R

A seasoned blend of experience, passion, execution and ongoing optimization keeps HS&R on the cutting-edge of the industry. Couple that with deep roots and relationships all over the West and you have a team that can take your brand to the next level.

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  • Business Management Tools
  • Schematic Analysis and Headquarter Follow Up
  • Accurate Forecasting and Program Evaluations

Contact HS&R Fresh

Please reach out to Shawn Dagen with any questions.

(925) 998-5067